Navigating the way to success.
Let's take the first steps of commercialising your company together.
Your partner for growth in the IVF industry
Hi, I’m Simon! With over 15 years in the women's health and MedTech industry, I’ve worked with top manufacturers and high-profile startups in the IVF space.
Now, through Lighthouse Fertility, I bring that experience to help MedTech startups navigate the complexities of the IVF market.
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How I Help You
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Market Research & Customer DiscoveryI use direct engagement with your target audience—whether B2B or B2C—to gather invaluable feedback that shapes product development, pricing strategies, and market messaging. Through qualitative research and surveys, I help you understand your market, uncover unmet needs, and refine your approach.
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Go-to-Market Strategy & ExecutionI work closely with your team to create a custom go-to-market plan that aligns with your product’s unique value proposition. Whether you’re targeting healthcare professionals or IVF patients, I help you identify the best channels and strategies for launch, ensuring maximum impact.
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Business Model Development & StrategyI help you build a solid business model that outlines your product’s key components, target markets, revenue streams, and marketing strategies, ensuring your business is set up for sustained growth and success.
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Sales & Revenue GrowthI turn early research collaborations and customer insights into actionable sales strategies that drive early revenue. By targeting the right customers and partners, I help you build momentum and scale faster.
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New Market AccessI help you expand in to new markets, either through direct sales or channel partners carefully selected to represent your business. In cases where regulatory approval is required, I will set you up with right advice to enter these markets.
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Team building & transitionAt the right time I will transition my responsibilities to a commercial team within your organisation. My track record of successful team building and appointment stands in good stead to help you build a team that will take you to the next phase of commercial expansion.
Inspired
I’m proud to have helped some brilliant start-ups that are making a difference in the IVF space. I am equally energised by my interaction with innovative providers of fertility services. Both always have a commitment and resolve to improving the outcomes and conditions for patients that I find truly inspiring
Marrian Garriga
CEO, Genea BioMedX
Working with Simon and the team at Lighthouse Fertility has been an absolute pleasure. Their expertise in genomics was instrumental in shaping a robust go-to-market strategy for Genea Biomedx's exciting and innovative solutions for the fertility market. Lighthouse Fertility's invaluable collaboration not only laid the foundation for success but also enabled the development of an internal genomics team to drive the project forward with confidence.
Rohi Hourvitz
CEO and Founder, FertilAI
FertilAI is a company seeking to create value for fertility professionals by the use of artificial intelligence in the management of ovarian stimulation, clinical workload balancing and communication. Working with Lighthouse Fertility was a natural progression for us to scale our business in key global markets.
Cris Hickman
Founder & Managing Director, Avenues
Having known Simon for a number of years in various roles, I was excited when he founded Lighthouse Fertility as a means to facilitate bringing innovation to the fertility market. At Avenues, we pride ourselves on utilising the latest technology to enhance outcomes for patients. It's been a pleasure to work with Lighthouse Fertility in adopting such technologies into our programme.
Ready to Transform Your Go-to-Market Strategy?
If you’re interested in discussing how Lighthouse Fertility can help your business grow, I’d love to chat. Let’s schedule a time to connect and explore how we can work together.
Let's talk